An outline marketing plan for the next year for Atlantic Quench301 Essay

An outline marketing plan for the next year for Atlantic Quench301 - Essay Example The global beverage industry is dominated mostly by the fruit juice products. The soft drinks industry includes aerated drinks, carbonates, fruit juices, tea, coffee, etc. The industry is growing at a rate of more than 4 percent annually (Marketline, 2014). The growing health concerns of the consumers have lead to increased popularity of healthy fruit juices. However, the choice of fruit is market dependent, as different market has different taste preferences (marketsandmarkets, 2014). This study is based on the marketing strategies and upcoming marketing plans of Atlantic Quench Cranberries Inc. It also includes the analysis of the competitive forces present in the industry by using porter’s five forces analysis, and the SWOT analysis of the company. In 2013, the global soft drinks market made revenue of $ 624,363.5 million, which represents a growth by 4.2 percent from 2009 and 2013. The Asia-pacific market grew by 6.9 percent ($169,360.7 million) whereas the European market saw relatively less growth of 2.4 percent ($188,413.7 million). In 2013, the market consumption also increased by 3.9 percent to 571.9 billion litres (Marketline, 2014). The carbonated soft drinks (CSD) industry has declined severely in U.S as the consumers are gradually giving up consuming CSDs to curb the growing epidemic of obesity across the nation. Studies have shown that the added sugar in the CSDs is responsible for the obesity among the consumers (Marketline, 2014; Wang, Bleich and Gortmaker, 2008). As a result, the consumers are switching to consumption of fruit juice drinks, as is considered as a healthier beverage which does not contain any added sugar (CBI, 2011). This change in consumption pattern has increased the sale of packaged fruit juice products. In U.K, from 2008 to 2013 the fruit juice industry has grown by 10 percent to  £4.8 billion (Marketline, 2014). The fluctuation of price of raw fruits has declined the

Smartphones Research Paper Example | Topics and Well Written Essays - 500 words

Smartphones - Research Paper Example Smartphones assist students in the universities and colleges to connect to their instructors in various activities such as giving assignments and rescheduling classes. Statistics shows that Smartphone are essential devices and contribute positively to the lives of students. 53% of the phone uses are at the age of 18-24 years while 63% of the users are at the age of 25 to 34 years in the USA (33). Although Smartphones are very useful in academic institutions, they can also be harmful to schools especially during exam periods. Some of the harmful effects of students having Smartphones in schools especially Universities are cheating in exams, texting when instructors are in class and disturbances when they ring. There are several advantages of using mobile phones in the class by the students and teachers such as connectivity enhancement. Tutors and instructors can give assignments to students through the internet without the necessity of physical contact. Students do not need to visit the library to search for items as they can use the internet, which enhances their studies. According to Hingorani and others, students who do not have Smartphones experience some fear known as Nomophobia especially in the universities (35). There is increased usage of mobile phones by the youth aged between 18 and 35 years with most of them preferring Smartphones compared to other types of phones (36). As the students, advance their academic levels, their usage of mobile phones increases. Mobile phones have many accessories making their usage have a wide diversity in terms of its uses such as calculators, navigators, and maps, which are very useful to students and instructors (36). Students normally utilize S martphones in performing most of the class work such as calculations, studying maps, and downloading lecturers’ notes. There are many other services in the universities