Good and Evil in The Strange Case of Dr. Jekyll and Mr....

Good and Evil in The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson Throughout the story of â€Å"The Strange Case Dr Jekyll and Mr Hyde†, the author, Robert Louis Stevenson, presents his idea of the duality of man- where we all have a dark, wicked side within us, where evil is held in waiting to surface, but we hide it away, we pretend it does not exist, and we keep it tame. He presents this idea by using two protagonists, Dr Jekyll and Mr Hyde, who are actually the same person. One of these characters symbolizes the normal side of a person represented by the respectable Dr Jekyll, who is a typical upper class Victorian, and the other, Mr Hyde, a deformed man, signifies the purest of evil. During the course of†¦show more content†¦Hyde begins to appear merely when Jekyll remembers the wicked deeds he committed. His change from these two characters becomes so uncontrollable that at one point in the story he falls asleep as Dr Jekyll, and then wakes up as Mr. Hyde. Eventually he committed suicide as he could no longer control his actions. Stevenson uses many themes throughout this storyline to present good and evil. One of the main beliefs in the Victorian society shown in â€Å"The Strange Case of Dr Jekyll and Mr Hyde† is physiognomy. We can see this in the story when Stevenson’s describes Mr Hyde as â€Å"ugly†,†wicked-looking† and â€Å"evil†. We also see this when the innocent, good character in the situation, Sir Danvers Carew, is described as an â€Å"aged and beautiful gentleman with white hair†. This shows that Stevenson could have believed in physiognomy or he used it because it was a key part of Victorian society where the good character is beautiful and the evil character is ugly. Another aspect of Victorian society that is shown in the story is hypocrisy. Two examples of this during the novel are when two characters, Richard Enfield and Sir Danvers Carew, are wandering the streets of London in the early hours of the morning. This seems like they were up to something they shouldn’t have been doing. Enfield speaks of the incident when Mr Hyde trampled down the young girl, a figureShow MoreRelatedIdeas Of Good And Evil Follow From The Earliest Of Days.847 Words   |  4 PagesIdeas of good and evil follow from the earliest of days. Robert Louis Stevenson’s parents lived devout in their Christianity, but Stevenson did not follow their ideas. G.B. Stern suggests that â€Å"Although he had rejected the Calvinist doctrines his parents taught him, the focus of the interplay of good and evil continued to influence his imagination† (Stern). Stevenson forced his parents away, but their ideas stayed in his thoughts and even affected The Strange Case of Dr. Jekyll and Mr. Hyde. His pastRead More Robert Stevenson Essay1629 Words   |  7 Pages Robert Louis Stevenson began writing during the Victorian era. His style was unlike anyone elseamp;#8217;s and his stories are still popular today. Robert Louis Stevenson was an author of many classic novels and his literary success became popular when he wrote the mystery called The Strange Case of Dr. Jekyll and Mr. Hyde. Robert Louis Stevenson wrote The Strange Case of Dr. Jekyll and Mr. Hyde in 1886 at the young age of thirty-six. He was born on November 13, 1850 in Edinburgh, Scotland. HisRead MoreAnalysis Of The Book Where Dr. Jekyll 1163 Words   |  5 Pages(Aronson 2) Being from Edinburgh, Stevenson was surrounded with the well-known tales of the past and a history of duality in his hometown. Deacon Brodie and Dr. Knox were both from Edinburgh and both lived â€Å"double-lives†, this undoubtedly had a major impact upon Stevenson’s imagination and later his writings. (Stefan 5) â€Å"While growing up Stevenson had a friend and the son of Sir James Simpson, the developer of medical anesthesia, the two friends would â€Å"experiment† with chloroform, for the enjoymentRead MoreHow Good and Evil Are Portrayed in the Strange Case of Dr. Jekyll and Mr. Hyde ( Not Finished Completely)852 Words   |  4 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde In the novel ‘The Strange Case of Dr. Jekyll and Mr. Hyde’ Robert Louis Stevenson explores humankinds conflicting forces of Good and Evil. Through the central characters and the key theme of the duplicity of mankind Robert Louis Stevenson successfully portrays the theme of Good and Evil in the novel ‘The Strange Case of Dr. Jekyll and Mr. Hyde. In the novel good is portrayed by Henry Jekyll and Gabriel Utterson. Mr. Utterson is a London lawyer and anRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1675 Words   |  7 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde Essay Robert Louis Stevenson’s novella, â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde,† is a type of Gothic literature. In the beginning of the story when Stevenson is describing the lawyer, one â€Å"Mr. Utterson,† the mood is a bit dull. At first glance the reader may think that this story would be a bit boring and drab. Stevenson’s story is far from being another dull piece of British English literature. The setting and mood of this novella are more complexRead MoreStevenson and Conrad: The Duality of Human Nature 778 Words   |  3 Pagesfound at the heart of many Victorian works. The theme of the duality of man can be found in the works of two famous English authors, Robert Louis Stevenson and Joseph Conrad. Stevenson and Conrad both incorporate the theme of the duality of human nature within their own novellas. Stevenson employs this theme throughout his novella The Strange Case of Dr. Jekyll and Mr. Hyde and similarly Conrad employs this theme throug hout his novella Heart of Darkness. In both novellas the theme is found in the literaryRead More The Strange Case of Dr Jekyll and Mr Hyde Essay514 Words   |  3 PagesThe Strange Case of Dr Jekyll and Mr Hyde Jekyll and Hyde was written by Robert Louis Stevenson during the Victorian era. This is significant because during this period, society is very different from today’s society. When looking at this novella it is also important to consider the ideas of good and evil in the characters of Jekyll and Hyde. During the Victorian era men were more powerful and the women had a lower ranking. The belief of society were such that people were covered completelyRead MoreHuman Nature: The Double Character of Dr. Jekyll Essay1696 Words   |  7 Pagessort of evil. Sinning is common on a daily basis. Kids lean towards destruction. Countless people have the urge to gamble at casinos. Human beings are lustful creatures and have sexual notions constantly in their minds. Evil is not something that can be avoided. For those who appear perfect, their evil is well hidden. Thus, ...humanity is...synonymous with the struggle of good and evil (Abbey, et al. 328). Robert Louis Stevensons The Strange Case of Dr. Jekyll and Mr. Hyde centers onRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1326 Words   |  6 Pageswriters began resisting this sense of order and questioning accepted roles and beliefs. Robert Louis Stevenson’s novel, The Strange Case of Dr. Jekyll and Mr. Hyde was published during the late Victorian era, but he clearly brings into question the acceptance of Victorian philosophies, especially the belie f that one truth exists and that we can identify good and evil as separate entities. The names Jekyll and Hyde have become synonymous with multiple personality disorder. This novel can be examinedRead MoreThe Case Of Dr. Jekyll And Mr. Hyde1052 Words   |  5 Pagescriticized in Robert Louis Stevenson’s Strange Case of Dr. Jekyll and Mr. Hyde. Apart from being an exceptional Gothic work, Stevenson’s novella is an excellent critique of the hypocrisy that dominated the Victorian era. In his novella, Strange Case of Dr. Jekyll and Mr. Hyde, Robert Louis Stevenson uses the characters of Dr. Jekyll and Mr. Hyde to expose the double standards and moral pretensions that governed Victorian society. Dr. Jekyll, the protagonist in Stevenson’s Strange Case of Dr. Jekyll and Mr

Negative effects of Immigration Free Essays

Immigration has created our economic instability in the United States. With more immigrants migrating to the U. S every year, our economy is slowly getting worse due to strain on our nation’s budget. We will write a custom essay sample on Negative effects of Immigration or any similar topic only for you Order Now The overall population isn’t benefiting to having to provide for more people flowing into the country. Money is an issue in our economic system currently. With the national debt rising every year, we cannot afford to support any more people. Immigration into the U. S. creates strain on Social Services, takes up natural resources and takes Jobs away from American workers. With more and more immigrants coming into the U. S. , our social service program is being flooded by more and more people every year. Since immigrants don’t pay as much taxes as American-born citizens because of the much lower income, it puts strain on the budget. The median income of immigrant households is 36 percent lower than the average American family. The household is the primary contributor to our social services program. With immigrant families paying less in taxes and using more in social services the system is estimated to go wrong. With immigrants using he welfare system so much the nation’s budget is increasing rapidly from over-use. With the growing population in the United States, natural resources are becoming scarce. Supporting a growing population requires more resources and it’s a problem when you have people coming in by the millions. The increase of population puts strain on our nation by finding diplomatic solutions to food, materials and space. The amount of food we would have to produce to feed the growing population of the U. S. would create problems. Our resource base has started shrinking rapidly throughout the years. Immigration causes 3 major things to happen to natural resources. First, a large amount of immigration leads to a greater use of natural resources. Second it causes prices of raw materials to rise. Third, it requires creating timely and costly research for diplomatic solutions to substitute the materials. Immigrants that come to the U. S. will obviously be looking for work. With unemployment rates increasing there won’t be work for a large portion of U. S. citizens. The idea that immigrants take Jobs that Americans don’t want to do is completely wrong. Over 40 million Americans are out of the labor force and the ncreasing population isn’t helping the unemployment problem. American workers are being replaced by immigrants who are willing to work for lower wages. This put out a lot of American-born citizens out of work. The issues with todays growing immigration rates will not improve our nations economy. There needs to be a change in the amount of immigrants we can allow into the U. S.. The overall population isn’t benefiting to having to provide for more people flowing into the country. Our nation’s economy will collapse if the rate of immigrants continues. Negative effects of Immigration By nessdane How to cite Negative effects of Immigration, Papers

Marketing Management Interrelation between Segmentation

Question: Discuss about the Marketing Management for Interrelation between Segmentation. Answer: The aim of this present essay is to identify the interrelation between segmentation, positioning and targeting (STP) which is three most essential segments of a fruitful marketing mix. Companies require building a well-organized marketing plan when the particular organization is going to launch a new business venture or to launch a new brand. In the time of launching a new brand, a business enterprise initially needs to identify a particular target market which after that followed by the process of the marketing mix. To obtain a clear understanding regarding the subject matter of marketing mix and its correlation with STP, the essay has discussed strategies of the marketing mix of Johnson Johnson and Sanitarium-Weet-Bix in the case of launching two new brands in the market. Before understanding how the two mentioned business organizations have become successful in marketing by using the concepts of the marketing mix and STP in particular, it is necessary to understand that marketing is essential for managing a firm customer relationship with the customer. Additionally, marketing helps a company to deliver values to the consumers that support to acquire benefits for the organization (Alon and Eugene 2012). The process of the marketing mix of a company could not become successful if the company stays ignorant about the other interrelated aspects of marketing which are market segmentation, positioning, and targeting (Hassan and Craft 2012). With the help of market segmentation, a company identifies other groups or organizations with similar service attributes by segmenting the entire trade market. On the other hand, without targeting a proper group of audience, a company could not decide appropriate price or quality of the product (Kotler et al. 2015). Most importantly, positioning strategy is necessary when the enterprise goes to design an effective offering method to establish a distinct position among the target market (Sharma and Lambert 2013). Hence, the entire STP process is a mandatory criterion to choose a particular product, set an apt price for the product and after that to make a suitable promotion catches the eyes of the targeted audience (Smh.com.au 2016). Alongside, marketing mix supports an organization to stay entirely concentrated upon the intended audience and establishes an individual brand image that can be differentiated from other rival enterprises (Huang and Sarigll 2014). Most importantly, a proper marketing mix enhances the volume of credibility for a company. Johnson Johnson (JJ) is among one of those companies which are known for both its unique quality of products and services and exclusive and variety range of services. From baby products to skin care to women hygiene, the enterprise has caught billions of audience from every horizon of the world. Specifically, JJ is a familiar name for most of the household across countries for its unique and quality products in the brand of baby and child care. The organization has done a line extension in this particular brand by frequently launching cream, soaps, lotion and power in different fragrances and colors. Furthermore, the company prefers to do corporate branding as part of their marketing strategy. Specifically, JJ has earned immense popularity with their Johnson's baby powder and their success over this individual product is indicative of the fact that the enterprise has tactfully made a balance between their strategies for STP and marketing mix (Hassan and Craft 2012). For instance, JJ has promptly used the concept of targeting which has helped them to find an enormous scope in targeting newborn babies and the newly become mothers. The company's aim regarding their targeting strategy has been to launch a product which can be affordable for the parents staying above the poverty line. JJ mainly has chosen the demographic segmentation and concentrated on to target mothers between the age group of 24 to 32 as newly become parents of this age group are considered to have the best interest to take proper care of their child's health (Jnj.com.au 2016). Similarly, with the help of using positioning concepts, the company uses eye catchy positioning statements that make the way easy to reach the desired revenue scale. JJs positioning statements are popular among the audience as most of the quotes are made considering aspects of emotional bonding. Considering the characteristic of the target market, JJ's baby powder possesses some excellent features such as i t helps to make smooth skin, prevents any rash forming germs and comes in an attractive cylindrical package. On the other hand, the organization prefers to distribute their products in retail and supermarket stores like Walmart, Target, Vons and Eversave offers special discount coupon and gift packs and campaigns like Nursings Future as part of promotional activities. Keeping in mind about the fundamental purpose of the company regarding the product, JJ has set an affordable price which has supported the company to make a good bond with the customers along with to earn huge revenue (Jnj.com.au 2016). In the year 2011, the enterprise acquired near about 65 billion dollars and the company believes they could not have received such an amount without the use of the concept of STP and marketing mix. Unfortunately, instead of having successful marketing and customer satisfaction, the company has been blamed for their talcum powder. The report says that use of Johnson's talcum powder is linked with the death of Jacqueline Fox as the Fox family claimed that Jacqueline used the talcum powder of JJ that ultimately proved wrong for her ovarian cancer. The company has been obligated to pay near about 100 million dollars after the Missouri Jury found that Johnson's powder holds components those produce punitive damage (Wang 2016). Sanitarium-Weet-Bix is another business enterprise that has been considered as one of the familiar names for providing healthy breakfast cereals in Australia. The company has aptly used to concepts of the marketing mix and STP to serve the purpose to provide nutritious and quality breakfast cereals at an affordable price. Most importantly, the company uses these concepts of marketing to meet with their strategic priorities such as to deliver ultimate value to the shareholders and holding the accountability to practice responsible citizenship. Most importantly, Sanitarium uses the concepts of marketing mix along with STP to promote an improved and unique cereal of Weet-Bix in the market. The company's attempt to extend their numerous customer groups from typical health concerned people to ordinary citizens (Loao Barroca 2013). Specifically, Sanitarium's current purpose regarding marketing plan is to reduce the gap between market shares and win over the rival brand Kellogs. Using the concept of STP, Sanitarium has segmented the market into heath conscious, energy conscious, body conscious and sweet lovers. Each section has been created considering demographic, psychographic and behavioral attributes of the concept of segmentation. According to the segmentation style, the company specifically targets the active boys and the adults who are concerned with health, career, and figure. However, in comparison with the segmentation and targeting strategy, the organization's positioning strategy is not worth accomplishing as they are less tasty in taste. Nevertheless, the positioning strategy helped the enterprise in gaining praise for providing cereals which have maximum nutritional benefits. Following the STP strategy, Sanitarium has introduced a luxurious packaging with the facility of zipping log to attract the adult audience. On the other hand, the organization has inserted omega 3 with the help of microencapsulation process and has set 20% lower price than the range of traditional package to gain significant market share (Mitchell 2015). Fortunately, the enterprises plan to distribute near about 65% of the newly launched product to the supermarkets and 20% and 10% to the retail convenience and independent food departments respectively have worked in favor. As Sanitarium focuses on to provide nutritional attributes rather than concentrating on taste, the enterprise has preferred to promote the awareness among the audience initially. Promotion through convincing and raising awareness among the public has accompanied other marketing strategies successfully. However, according to the code of practice that is formed to claim nutrients have allowed only 1.5g of fiber for each serve which made it difficult for companies like Sanitarium as the products of the company contains high fiber. Products of this company still run on 4g fiber on each serve. Therefore Sanitarium needs to change the elements before the deadline of 2016 (CHOICE 2016). Nevertheless, with the help of marketing mix, the enterprise successfully attracted cu stomers across Australia as they recently praised as the largest player in UKs cereal market. From the entire article, it is understandable that segmentation, positioning, and marketing play key roles in forming marketing mix for a company. As per the essay, Johnson and Johnson and Sanitarium-Weet-Bix are two those well-known companies those have earned enormous popularity in the market with the help of using concepts of the marketing mix and STP. JJ for instance, have gained success in selling Johnson's baby powder by targeting infants and mothers and setting a price affordable for everyone. On the other hand, Sanitarium has acquired appraisal for selling highly nutritional breakfast meals for the active boys and health and energy conscious adults. However, JJ has to pay more than 100 million dollars to a family as the company has been accused of the death of a lady who has used their talcum powder for hygiene purpose. Sanitarium on the other side has the threat to lose revenue scale if they do not minimize the fiber component from the cereals. References Alon, I. and Eugene, J., 2012.Global marketing. Mcgraw Hill Higher Educat. Brooks, N. and Simkin, L., 2012. Judging marketing mix effectiveness.Marketing Intelligence Planning,30(5), pp.494-514. CHOICE. (2016).Liquid breakfasts - food and drink - CHOICE. [online] Available at: https://www.choice.com.au/food-and-drink/drinks/juices-and-smoothies/articles/liquid-breakfasts [Accessed 9 Sep. 2016]. Hassan, S.S. and Craft, S., 2012. Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), pp.344-356. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Jnj.com.au. (2016).Johnson Johnson - Health Care Products Pharmaceuticals. [online] Available at: https://www.jnj.com.au [Accessed 9 Sep. 2016]. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Loao Barroca, M., 2013. 9 Breakfast Cereals.Engineering Aspects of Cereal and Cereal-Based Products, p.201. Mitchell, S. (2015).Weet-Bix takes on Weetabix: UK to get fed an Aussie-style breakfast. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/business/weetbix-takes-on-weetabix-uk-to-get-fed-an-aussiestyle-breakfast-20150129-131cqm.html [Accessed 9 Sep. 2016]. Sharma, A. and Lambert, D.M., 2013. Segmentation of markets based on customer service.International Journal of Physical Distribution Logistics Management. Smh.com.au. (2016).Brand Discover : The role and value of content in the marketing mix. [online] Available at: https://www.smh.com.au/brand-discover/outbrain/value-of-content/#.V9J4Mk197IW [Accessed 9 Sep. 2016]. Wang, Y. (2016).Johnson Johnson ordered to pay more than $100 million in suit linking talcum powder to ovarian cancer. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/world/johnson--johnson-ordered-to-pay-more-than-100-million-in-suit-linking-talcum-powder-to-ovarian-cancer-20160224-gn2vrx.html [Accessed 9 Sep. 2016].

The Jungle Essays (1334 words) - Meat Packing Industry, The Jungle

The Jungle The book I read was The Jungle by Upton Sinclair. This story is both fact, and fiction. The true part about it is the meat packing part. The fiction part, I dont know, I dont know if Jurgis was real or not. The story opens with the feast at Jurgis and Onas wedding in America, but soon flashes back to the time before they left Lithuania. Jurgis met Ona at a horse fair, and fell in love with her. Unfortunately, they were too poor to have a wedding, since Onas father just died. In the hopes of finding freedom and fortune, they left for America, bringing many members of Onas family with them. After arriving in America, they are taken to Packingtown to find work. Packingtown is a section of Chicago where the meat packing industry is centralized. They take a tour of the plant, and see the unbelievable efficiency and speed at which hogs and cattle are butchered, cooked, packed, and shipped. In Packingtown, no part of the animal is wasted. The tour guide specifically says They use everything about the hog except the squeal, (The Jungle, page 38). Jurgiss brawny build quickly gets him a job on the cattle killing beds. The other members of the family soon find jobs, except for the children. They are put into school. At first, Jurgis is happy with his job and America, but he soon learns that America is plagued by corruption, dishonesty, and bribery. He is forced to work at high speeds for long hours with low pay, and so is the rest of the family. He is cheated out of his money several times. The children must leave school and go to work to help the family survive. This means they will never receive the education they need to rise above this. Ona is not permitted to take a holiday, even for her own wedding. After the birth of her first son, Antanas, Ona soon becomes pregnant again. She becomes very upset, but will not tell Jurgis why. After she fails to come home one night, Jurgis confronts her. She breaks into tears and tells Jurgis that a foreman named Connor has forced a sexual relationship on her. Jurgis curses her and runs off to find Connor. After beating Connor to a pulp, Jurgis is sent to jail for thirty days. The judge refuses to listen to Jurgiss story seriously. When Jurgis is released, he finds that his family has moved to an even poorer neighborhood, and Ona is in labor at that very moment. Neither the baby, nor Ona, who went into labor two months early, survive. Jurgis pulls himself together for the sake of Antanas and gets a job. When Antanas drowns in the mud-filled street, Jurgis gives up on Packingtown and his family. He hops aboard a passing train, and leaves Chicago. Jurgis enjoys a hobo life, wandering across the country. When winter comes, he is forced to return to Chicago. He gets into a fight in a bar and is sent to jail. In jail, he meets Jack Duane, an experienced criminal. After being freed from jail, Jurgis and Duane team up in a luxurious, but risky life of crime. Jurgis learns about the connections between criminals, police, politics, and big business. He becomes a member of this complex network and moves into politics. He runs into Connor again, and beats him to a pulp a second time. Connors political connections cause Jurgis to lose all his acquired profit. Jurgis is back to wandering the streets. To keep warm, Jurgis walks into a Socialist meeting. After the meeting, he is introduced to a man named Ostrinski, who teaches Jurgis about Socialism. Jurgis agrees completely with the political partys ideals, and becomes an active member. As the story ends, the results of an election are being received. The novel concludes on a positive note, showing that the Socialist party made significant progress all across the country. This book describes the horrors of the meat packing industry in great detail. People were forced to work from before sunrise to after sunset. In the meat preserving plants, the floors were never dry. The workers would catch horrible foot diseases, causing them to loose toes and eventually entire legs.

Defining Abuse

Defining Abuse Free Online Research Papers Have you have ever pushed, threatened, or touched someone inappropriately? If so, you have either physically, sexually or verbally abused someone. Generally speaking, the word â€Å"Abuse† means treatment of something, such as a person, or thing, that causes some kind of harm or is against the law or just plain wrong. Physical abuse is a form of abuse, which involves contact intended to cause pain, injury, suffering or harm. Sexual abuse is the forcing of non-wanted sexual acts by one person to another. Last, Verbal abuse is when a person uses foul language or says things that threaten or make a person feel scared, which gives the aggressor power over the victim. Sometimes the victim may even die of a severe injury, emotionally or physically, which the abuser has made occur. Physical abuse may occur anywhere from a high school to you own house. Between midnight and four am, 4 out of every 10 children in the world are physically abused. Striking, punching, pushing, slapping, pinching, kicking, tripping, and strangling are all forms of physical abuse. This form of abuse may cause shaking, scars, scratches or bruises. Physical abusers can be anybody not just dirty people who are perverts. They can be your parents to even your teachers. Physical abuse is one of the most dangerous form or abuse, and it is one of the leading causes of death. There are many ways to abuse people; sexual abuse is the second main form of abuse. Sexual abuse occurs when an adult or youth uses someone for sexual purposes when they don’t want it, such as rape. This form of abuse also includes oral, anal, genital, buttock, breast contact and sexual stimulation. When sexual abuse occurs, the victim is most likely a girl that is a child or adolescent, and a man or older boy is most often the abuser. One-third of all sex crimes, the victim are males, otherwise they are females. Sexual, unlike most forms of abuses are reported. In some cases, the sexual abuse isn’t even thrown into jail. If a person is verbally abused since he or she was a child, he or she can get long-term affects. The experiences you go through when you are a child provide a system for the expression of the children’s intelligence, emotions and personality. When those experiences are always negative, children may build up emotional, behavioral and learning problems that carry on during their lifetime. There are many different types of verbal abuses such as threatening, yelling, insulting, and many more. Some symptoms of verbal abuse are headaches, dizziness, and many more. Once this abuse gets to the victim, he or she will be emotional hurt. Once a person is emotionally hurt, he or she may feel that they are not wanted in this world, and may even kill themselves. Based an the information I have provided, you should realize that abuse can hurt you physically or mentally, and it could potentially scar you for life. Abuse can occur to any body, at any time, and at any place. If you know anyone who is being abused, you might want to help him or her out and try to understand what he or she is going through. By talking to the school guidance councilors, they may offer some suggestions, or even speech to higher authorities. Sometimes talking things though with your family members may even resolve matters. Everyone goes though it once in there life, so if it happens too you don’t worry about it because you’re not alone. Research Papers on Defining AbuseArguments for Physician-Assisted Suicide (PAS)The Relationship Between Delinquency and Drug UsePersonal Experience with Teen PregnancyCapital PunishmentInfluences of Socio-Economic Status of Married MalesRelationship between Media Coverage and Social and19 Century Society: A Deeply Divided EraHip-Hop is ArtEffects of Television Violence on ChildrenStandardized Testing

How to Write a Thesis Statement With Examples

How to Write a Thesis Statement With Examples A thesis statement provides the foundation for your entire research paper or essay. This statement is the central assertion that you want to express in your essay. A successful thesis statement is one that is made up of one or two sentences clearly laying out your central idea and expressing an informed, reasoned answer to your research question. Usually, the thesis statement will appear at the end of the first paragraph of your paper. There are a few different types, and the content of your thesis statement will depend upon the type of paper you’re writing. Key Takeaways: Writing a Thesis Statement A thesis statement gives your reader a preview of your papers content by laying out your central idea and expressing an informed, reasoned answer to your research question.Thesis statements will vary depending on the type of paper you are writing, such as an expository essay, argument paper, or analytical essay.Before creating a thesis statement, determine whether you are defending a stance, giving an overview of an event, object, or process, or analyzing your subject Expository Essay Thesis Statement Examples An expository essay exposes the reader to a new topic; it informs the reader with details, descriptions, or explanations of a subject. If you are writing an expository essay, your thesis statement should explain to the reader what she will learn in your essay. For example: The United States spends more money on its military budget than all the industrialized nations combined.Gun-related homicides and suicides are increasing after years of decline.Hate crimes have increased three years in a row, according to the FBI.Post-traumatic stress disorder (PTSD) increases the risk of stroke and arterial fibrillation (irregular heartbeat). These statements provide a statement of fact about the topic (not just opinion) but leave the door open for you to elaborate with plenty of details. In an expository essay, you dont need to develop an argument or prove anything; you only need to understand your topic and present it in a logical manner. A good thesis statement in an expository essay always leaves the reader wanting more details. Types of Thesis Statements Before creating a thesis statement, its important to ask a few basic questions, which will help you determine the kind of essay or paper you plan to create: Are you defending a stance in a controversial essay?Are you simply giving an overview or describing an event, object, or process?Are you conducting an analysis of an event, object, or process? In every thesis statement, you will give the reader a preview of your papers content, but the message will differ a little depending on the essay type. Argument Thesis Statement Examples If you have been instructed to take a stance on one side of a controversial issue, you will need to write an argument essay. Your thesis statement should express the stance you are taking and may give the reader a preview or a hint of your evidence. The thesis of an argument essay could look something like the following: Self-driving cars are too dangerous and should be banned from the roadways.The exploration of outer space is a waste of money; instead, funds should go toward solving issues on Earth, such as poverty, hunger, global warming, and traffic congestion.The U.S. must crack down on illegal immigration.Street cameras and street-view maps have led to a total loss of privacy in the United States and elsewhere. These thesis statements are effective because they offer opinions that can be supported by evidence. If you are writing an argument essay, you can craft your own thesis around the structure of the statements above. Analytical Essay Thesis Statement Examples In an analytical essay assignment, you will be expected to break down a topic, process, or object in order to observe and analyze your subject piece by piece. Examples of a thesis statement for an analytical essay include: The criminal justice reform bill passed by the U.S. Senate in late 2018 (The First Step Act) aims to reduce prison sentences that disproportionately fall on nonwhite criminal defendants.The rise in populism and nationalism in the U.S. and European democracies has coincided with the decline of moderate and centrist parties that have dominated since WWII.Later-start school days increase student success for a variety of reasons. Because the role of the thesis statement is to state the central message of your entire paper, it is important to revisit (and maybe rewrite) your thesis statement after the paper is written. In fact, it is quite normal for your message to change as you construct your paper.

Mergers & Acquisitions. Sprint-T-Mobile Term Paper

Mergers & Acquisitions. Sprint-T-Mobile - Term Paper Example The prospective merger between T-Mobile and Sprint has evoked mixed opinions among the shareholders of both the companies. T-Mobile USA is a subsidiary of German based Deutsche Telekom AG (DTE). The intention of DTE is to sell off the entity to Sprint and own a major stake in the combined entity. (Saitto et.al., 2011) The merger will be positive for both the companies in terms of the market presence. As of now both the companies are the third and the fourth largest operators. This deal would be beneficial for the shareholders of T-Mobile. The shareholders of T-Mobile are already worried with the recent drop in its share price due to drop in quarter-on-quarter profits. Therefore, any possible merger is an opportunity for the shareholders to sell the shares on a price better that a market price. Moreover, for those shareholders who are not selling off the shares, it is an opportunity for them to get more shares allotted in the new entity. The situation is slightly different in terms of the shareholders of Sprint. Sprint has a strong technology back up to compete with all the competitors in the market. â€Å"Sprint Nextel has partnered with Clearwire to build a 4G wireless network using a technology called WiMax, which is now available in 43 markets.† (ABMN, 2010) Sprint is already committed to pay Clearwire Corporation for building 4G wireless technology. Sprint is bound to pay Clearwire a minimum amount of $850 million in two years. This can even go up based on the growth in data usage. This deal though was spread over for 2 to 3 years will raise the debt level of the company. A potential merger with T-Mobile will further raise the debt level of Sprint. This will be threatening for the financial position of the company. Eventually this can lead to loss for the shareholders. At this point, it is important to look at the financial position of both the companies. T-Mobile has been facing serious decline in its cu stomer base and profitability for some quarters now. All other players in the market are well equipped with sufficient technologies to capitalize the future market. It is difficult for T-Mobile to capture additional customers as they lack the technology strength to do so. Therefore, the customer and profit erosion for T-Mobile will be much faster in the coming years. â€Å"During the first quarter of 2011, T-Mobile saw its revenue hit $4.63 billion, putting it in line with the first quarter of 2010. However, the company’s profit fell over $200 million year over year from $362 million last year to $135 million in the first quarter of 2011.† (Reisinger, 2011) The total customer loss in 2010 alone was 56,000. The second quarter results of the company have shown a decrease in the total assets to $46,291 million from that of $46,299 million. Cash and equivalents have decreased to $109 million from that of $344 million. There is an increase in the total liabilities of the co mpany. Sprint Nextel is better positioned than T-mobile in terms of the financial position. Unlike T-Mobile, Sprint reported first quarterly revenue after 3 years. Sprint was also undergoing a loss of revenue since 2007. (Bloomberg, 2011) The net incomes were on the negative side year on year. The first quarterly revenue was in fact a positive sign that the financial position of the company will pick up. But then the second quarter results were again on the negative side for the company. (Sprint, 2011) These negative revenues have taken a tall on the cash flow of the company. Especially at this stage when the Sprint is

Education Assignment Example | Topics and Well Written Essays - 1750 words

Education - Assignment Example Education helps discover the hidden talent and potential of an individual and then work on it to improvise it. Education does not only mean studying in schools and earning good grades. The true essence of education lies in discovering the inner being and transforming it into a cultured, intellectual figure. In this research, we shall analyze the evolution of education into one of the most important needs for mankind. We shall study the effects of education on our societies. We shall also discuss the power that an educated person has in the society, to make a change. Education has made man come out of the caves and transform his world into a place full of opportunities and convenience. In the ancient times when education was not very common, it was basically perceived orally and by observing things. A standard form of education had not developed in the societies. Due to this, knowledge about things in the environment and life was transferred informally from the elders to their young. This transferred knowledge was different for all adults since every human perceives and observes their surroundings in a different manner. As humans became more aware about their surroundings, they realized the need of a standard form of education. This evolved into a concept of formal education which was not given by their household members, in the context of religion, customs (Hughes, More). This was the step towards a formal learning process for mankind. After some time, societies and civilizations started becoming more complex and people started working on acquiring skills to earn their livelihoods. This created an eagerness to learn more from skillful people and a realization that they should learn useful things from experienced people on the job side for example; agriculture, fishing, preservation of food, stone work, metal work, construction, boat building etc. Literacy was more related to administration of the

Study Guide Hitler Essay Example for Free

Study Guide Hitler Essay -Half Austrian and half German. Serves with distinction, wounded returns to Bavaria after war (served in a Bavarian regiment). -German nationalist+supporter of authoritarianism+ opposed to democracy and socialism + racially motivated (anti-Semitism v German Volk) -Pseudo spy for Bavarian govt and runs into the DAP (German Workers Party). Likes their anti-capitalist, anti-Semitic and nationalist message. Anton Drexler is founder/head; Hitler has energy, oratory and propaganda skills. -1920 – 25 Points authored by Hitler/Drexler. DAPNSDAP. Hirtler in charge of propaganda: salute, uniforms,swastika. Also creates armed squads. -Drexler alarmed – power play but loses as Hitler offers to resign and instead becomes chairman and Fuehrer. -1921-23 party reorganization. A) Armed squads reorganized into SA headed by Ernst Roehm: intimidation and violence. B) 1921 Newspaper – People’s Observer  C) Julius Streicher gives Hitler support (rival right wing group in Bavaria) D) Hermann Goering joins party in 1922. Aristocracy/high society makes party â€Å"more respectable† 1923 – 20,000 members – powerful mainly in one part of Bavaria. 1923 – Beer Hall Putsch: successful example of Mussolini and weaknesses of Weimar: a) hostility of elites (top army brass, aristocracy, industry); b) limited popular support, and economic problems. c) Nostalgia for Kaiser and Imperial Germany, not used to democracy d) Economic problems: costs of WWI and debts, reparations, new welfare benefits provided by State (health insurance, housing), hyperinflation because of Ruhr crisis. e) Association with defeat in war – Treaty of Versailles, November criminals and stab in the back myth. Hitler plots â€Å"March on Berlin† with Gustav von Kahr (ultra-conservative leader of Bavarian govt) and General von Lossow (local head of army). However, poor planning, not enough public support, too much reliance on General Ludendorff, Kahr and Lossow back out at last minute. Nov 8, Hitler announces a â€Å"national revolution† and next day marches into Muncih with 2000 SA. Easily crushed by police and 14 Nazis killed, Hitler arrested for treason. Consequences: Nazi party banned. Hitler gets onto national stage and attracts attention of other right wingers; B) Muellers Grand Coalition (SDP, Center and Stresemann’s party). C) United Opposition: formed by media magnate Hugenberg – has DNVP, Pan-german league, Nazis, leading industrialists. Draft a â€Å"Law against the Enslavement of German People†. Referendum in 1929, but lose. D) Oct. 1929 Wall Street Crash and Great Depression – 32% unemployment (6 million) – industrial workers lose jobs for extended time, middle class and small businesses affected. 42% fall in GNP. World trade collapses (protectionism and tariffs). Peasants hit by collapse of agr prices; industrial workers are unemployed. 50,000 businesses collapse and banks fail. Loss of confidence and despair. Nazi  organization: use of modern propaganda techniques (Goebbels); exploitation of scapegoats; strong party structure and organization After 1930 –Presidential Government – and rule by Emergency Decree (art 48): every govt rules by emergency decree. Bruning (1930-32) Center Party; von Papen (May-Dec 1932) also Center but more right wing; General Kurt von Schleicher (Dec 1932-Jan 1933) no party affil. E) Muellers coalition collapses March 1930. Meissner, Gen. von Schleicher and Hindenburg are all conservative nationalists and get Bruning in. When Reichstag rejects his austerity budget, he invokes Art. 48. Calls for elections F) Reichstag elections 1930 on yield no mandates: 1930 Election – Nazis get 18.3% (2nd after Socialists)†¦800,000 to 6.4 m votes. Nationalists lose half votes to Nazis, middle class democratic parties lose the most and extremes gain, socialists lose ground to KPD. G) Bruning continues as Chancellor – Presidential Govt. May 1932 dismissed. A monarchist, against democracy, anti- Socialist. Failed economic policy of balancing the budget, over-relied on Hindenburg and Art 48. Successes include Allies evacuate Rhineland; Hoover memo suspends debts and reparations; abolished by Lausanne Conference. H) 1932 Reichstag election – brutal street violence; Bavarian left-center govt removed by Papen. Nazis win 37.3% and are largest party; center parties collapse and only KPD gains (14.3%). Dec 1932, von Papen humiliated after no-confidence vote; fails to dissolve Reichstag. Schleicher now has doubts. Hitler, Hindenburg and Papen try to resolve impasse – Hitler wants Chancellorship and rebuffed. Nov 1932 new elections called and Nazis only get 33.1%. Schleicher insists von Papen be replaced; 2 month rule by Gen. von Schleicher. Wants to have left/trade unions join and to split Strassers from Hitler. Fails because trade unions doubt him, landowners and businessmen have no trust. Hindenburg agrees to a Nazi-Nationalist coalition = Hitler appointed Chancellor. Papen, Hindenburg’s son oskar, landowners, industrialists and army support him. Why did Nazis succeed? 13 m voters; appeal to middle class and Protestants; high in north and east; peasants and farmers, Mittelstand (shopkeepers) and white collar workers; appeal to youth, â€Å"politics of anxiety†, becomes genuine people’s party by 1932 Political methods: propaganda, canvassing (posters and leaflets), technology, mass suggestion, scapegoats and unifying theme, violence. The Legal Revolution: 2/12 Nazis in Cabinet; no majority in Reichstag although  the NSDAP is largest party; President can dismiss Chancellors at will. Plus side: has largest party; conservatives must choose between him and possibly Communists or civil war; he can use resources of the state. Calls for new Reichstag elections for March 1933 within 24 hours. Violence, intimidation, 69 people die Hitler’s â€Å"A ppeal to the German people† blames everything on communists and democrats, idea of a â€Å"national uprising† Promised 3 million reichsmarks from key industrialists. Feb 27 – Reichstag Fire – a communist accused therefore play up fears of a communist led coup. Next day, Hindenburg signs â€Å"Decree for the Protection of the People and the State† – most civil and political liberties suspended (hundreds are arrested). Election results 5 March: Nazis win 44% but needs 52 seats won by nationalists. Changes in laws need 2/3 majority to pass. March 1933 – the Enabling Act – to give him and cabinet full powers for 4 years – a â€Å"legal dictatorship†. At vote, communists denied entry – Hitler promises to respect rights of catholics and gets ZP support; only SPD vote against and bill passes. Policy of Gleichschaltung: Nazification, a merging with German society during 1933-34. Revolution from below (the SA) and Revolution from above (leadership). Main focus on Federal States, political parties and indpt trade unions. A.Federal States: violence and intimidation threaten to spin things out of control. 31 March 1933 law to dissolve regional parliaments, reformed with acceptable majorities and to be controlled by Nazis. 7 April – Governors posts created usually run by Gauleiters (regional party leaders). Jan 1934, regional parliaments are abolished. No more federalism. B.Trade unions: connects to socialism and Catholicism. May Day declared national holiday, SA/SS occupy offices, seize funds and leaders are sent off to camps. DAF (German Labor Front) set up and run by Robert Ley with 22 m. members. C.Political parties : need for a one-party state. Communists outlawed after Fire; Social Dems assets seized in June and they are banned; in late June most parties agree to self dissolve; July Catholic Center Party disbands. Chancellor to Fuehrer: 6 months in – Hitler is stronger position. Calls for end of revolution 6 July 1933. Needs to stop free-for-all and violence. SA and Roehm call for a â€Å"Second Revolution† – SA more made up of unemployed youth.Had made the street revolution earlier but hadn’t benefitted. Roehm calls for National Socialist Revolution – SA has 3 m men in 1934, much larger than army. But army could do a coup, and has the  military expertise to fulfiull foreign policy of Hitler. June 29-30, 1934 – Night of the Long Knives Hitler before comes to agreement with Generals Fritsch and Blomberg. 200 murdered by SS, old scores settled (Schleicher and Strasser) Results: SA leaderless and powerless now. Army behind Hitler. Emergence of the SS. Hitler has firmed up own position August 2 – Hindenburg dies: Hitler merges two offices and takes title of Fuehrer. RULE OF HITLER Great Depression: Conditions in 1933 1)Collapse of trade and especially exports 2) Although an industrial powerhouse, many firms go bust in GD 3)Mass long-term unemployment. 4)In agriculture, food prices fall and farmers get poorer 5)In finance, collapse of banking sector Economic Policies Given the huge problems – 3 choices A.Anti-capitalist, socialist program embodied in 25 Points (profit-sharing, social security, nationalization) B.Deficit financing (Keynesian economics) C.Defense economy Concept of Autarky = self-sufficiency Focus on: Public works projects, Jobs for unemployed. 1) Schacht and the New Plan President of Reichsbank and later Minister of Economy held a leading role in 1923 crisis and creation of new currency under Stresemann. Note: the economic low was reached in end 1932, early 1933 (but no one knew) Solutions: A.Banking- government moves to control capital and to set low rates B.Financial benefits given to groups such as farmers and small businesses also tariffs, subsidies, reduced debts, tax concessions, allowances, and grants C.Public works: reforestation, land reclamation, new roads, housing By 1936, emphasis shifts to rearmament D.Bilateral trade agreements with focus on barter E.New Reichsmark policy as only currency to be used F.Mefo Bills – like t-bills 2 Problems remain: Fear of inflation, Balance of trade deficit. 2) The 4 Year Plan (1936) â€Å"Guns or Butter?† Deficit financing has been hidden by financial tricks Schacht proposes reduction in arms spending Hitler sides with the army: Military+Economymust be ready in 4 years. Goering made Czar of the 4 year plan Goals: Autarky and rearmament, Nazi control of economy becomes much tighter. 3) War Time Economy Goering replaced by Speer in 1942 Germany is on a total war footing Social Policies Ideology: 4 main tenets A) Race : Aryanism, racial purity, Social Darwinism, anti-Semitism, euthanisa, eugenics B) Authoritarianism – the Fuehrer principle C) All Germans together : Lebensraum D) Volksgemeinschaft One Volk, harmony, no social class divisions or distinctions Social Groups Industrial workers (very left): Trade unions closed down DAF established: Beauty of Labor (beautify working conditions) Strength through Joy (vacations, sports, excursions, etc) But – shortage of workers and real wages stay low as war starts, more women work and Labor camps set up. Peasants and small farmers: Nazi sympathy for their plight. They are the Volk. Initiatives include: write-offs, cheap loans, land. But – after initial benefits, resentment and lower standard of living Landowners: initially suspicious of low-born Hitler and his socialists; then buy in and support Middle class: low rate loans and encouragement for their businesses Upper Class and Big Business: prefer Hitler and Fascists to communism Education and Youth Centralized: Indoctrinate, brainwash: no more individual choice One curriculum and one textbook Teachers trained the right way: Nazi Teachers League Understand what it means to be German Pride and nationalism Obedience and loyalty Emphasis on physical fitness and education Hitler Youth compulsory in 1939 League of German Maidens: Teamwork and group work is a big feature But – teacher shortages, anti-academic curriculum focus Religion: Most Germans are Christian: 2/3 Protestant. Church is a powerful institution. A) Conciliation; policy of coordination Concordat July 1933: Features non-interference. B) Aggressivenes 1935-45: Nazis become more anti-Christian. German Faith Movement: Never gathers strength.Teutonic paganism – a made-up religion. Anti-religious measures: Close churches, arrests, taking away funds, closing youth groups. → Pope speaks out against Nazis in 1937 Women and Family Population growth falling, female employment expands, too many unmarried women. Nazis oppose emancipation and feminism. Goals: Kinder, Kuche, Kirche More children Care for husbands and kids Stop employment of women Between 1933-36, married women debarred from work. Loans to young women to stop working and many need to get married. Some Nazi women’s organizations are used as covers. Economic necessity in 1937: Despite discrimination – need for more cheap labor Marriage loans, family allowances, taxes reduced, maternity benefits, anti-abortion laws, contraception restricted. Lebensborn Racial purity, SS brothels. Result: Births increase, divorces increase, marriages flat Culture Reich Chamber of Culture headed by Goebbels who is also Minister of Propaganda Burning of the books Modern music, jazz, etc are degenerate 2500 writers leave Germany Modern schools of art held in contempt Degenerate Art v Great German Art Outsiders a)Ideological opponents (Communists, religious, military leaders) b)Biologically inferior (sub-humans) sterilization – 350,000 euthanasia – 70,000 c) Asocials (Homosexuals) Political Gleichschaltung – Policy of Coordination All political parties banned July 1933 State parliaments abolished 1934 Civil Service purged Gestapo established SS headed by Himmler established 1925 – elite bodyguards first , then run all police actions (incl. camps) First camps established in 1933 for regime’s opponents: Labor Concentration Death camps after 1939 Emigration for Jews and others encouraged/preferred up to 1939 Steps against the Jews: Nuremberg Laws, Kristallnacht (Night of Broken Glass), Poland, Final Solution decided on at Wannsee Conference.

College Admissions Essay: Learning from Helen Keller :: College Admissions Essays

Learning from Helen Keller "Life is either a daring adventure or nothing." -Helen Keller Helen Keller was one of the most successful people in the world. She helped in so many ways to change many people's lives. She was a very humble person despite her successes. I want to tell you about a story I read which touched me and shows what a special person Helen Keller was. In the summer of 1950, a woman in Italy was asked by a neighbor to pick up two women at a nearby hotel. The reason why her friend, Margot Besozzi, couldn't pick them up is because her jeep was getting repaired and that was the only car they could take to get up the very steep hill to her house. The women of course said that she would be delighted to pick them up. She asked Margot, " whom should I ask for at the hotel?" and Margot replied, "Miss Helen Keller." She could not believe that she was going to pick up Helen Keller at the hotel. She was so excited that she started to dream about when she was a little girl and her father had given her the story of Helen Keller written by Annie Sullivan. When she arrived at the hotel, she got out of her car to greet Helen Keller and Polly Thomson. She took Helen's hand and placed her in the car with Mrs. Thomson. Then it came to her mind that they were going to be taking a very dangerous ride when they were to go up to the house. There were no sides to the car, so when she took very sharp turns, she was afraid that Helen might fall out of the car. So she warned them about the sharp and steep turns. When they got to this part of the journey, Helen started to sing, "This is fun!" and then she cried out, "Lovely!" When they reached the house, she helped the two women out of the car to greet Margot. She was invited to have lunch with Margot, Mrs. Thomson and Helen. They drove to the restaurant and went to sit down at their table. When Helen sat down, she felt around her area so she knew where her fork, spoon, knife, and plate were, and sat patiently. After they finished lunch, they were sitting around taking about Italy, and Helen was talking about where she wanted to visit.

Tv Series N Fashion

Television is a cultural reference point for most of us, a type of shorthand that makes it easy to carry on a conversation. Columnist Ellen Goodman wrote that to those born since the baby boom of the late ‘40s, â€Å"All history begins with television. † We compare ourselves to those on TV; we change how we dress and cut our hair and talk based on the latest television trend. Viewers pick up catch phrases and turn them into side-splitting party parodies that in turn become part of our culture.For decades, almost ever since the inception of the television, the two have seemed to influence each other. In the '60s, Jacqueline Kennedy was seen as a fashion icon after bringing style to the White House. News reports focused almost as much on her wardrobe as on her husband's dealings as president of the country. Diane Keaton brought thrift store couture to a whole new level with her now-famous â€Å"Annie Hall† look of menswear with a twist of femininity and Madonna chan ged the way the world viewed undergarments worn as clothing with her videos on MTV in the '80s.Today's small-screen fashion icons range from the geek chic of the â€Å"Ugly Betty† characters to the vampire- and dark-influenced â€Å"True Blood† to the retro teachers and students on the ever-popular â€Å"Glee† to the chic girls on â€Å"Gossip Girl. † â€Å"TV and fashion are inseparable,† said MeeAe Oh-Ranck, a fashion designer and professor at Philadelphia University and Pennsylvania College of Art & Design in Lancaster city. â€Å"Some of the shows have had such a huge impact on sharing fashion with the world. â€Å"Shows like â€Å"Sex and the City,† â€Å"Ugly Betty† and â€Å"Glee† are at the top of Oh-Ranck's fashion-influencing list. They illustrate how fashion and television help each other by making looks popular that may have been questioned in the past, she said. â€Å"Geek chic has become an acceptable form of f ashion because of shows like ‘Ugly Betty,' † said Oh-Ranck said. â€Å"It shows that being a geek is acceptable,† Oh-Ranck said. â€Å"It shows that there is fashion everywhere, and it's up to each person to create her own style. The breakdown for the geek chic look is heavy glasses, braces, slim pants and mismatching colors and prints. (pic: famous tv sitcom – Ugly Betty) Another popular look stolen from the small screen is the â€Å"Gossip Girl† glam of a layered casual look with funky accessories and cocktail dresses. Park City Center store Charlotte Russe carries the Eric Daman for Charlotte Russe collection, which is actually designed by â€Å"Gossip Girl† stylist Eric Daman. The line features party dresses, shoes and accessories, according to a CW Network press release. The line was launched Oct. 4 and everything in it is priced under $50. According to David Hacker, vice president of trend and color for Kohl's, â€Å"popular television shows like ‘Gossip Girl' typically feature the most up-to-date looks and accessories which help viewers translate fashion forward, runway ensembles into hip, everyday looks. † For teens and 20-somethings, the jury is out on whether some of the TV characters' fashions are acceptable or not. Recently, â€Å"Glee† and â€Å"Gossip Girl† stylists came under fire for the not-so-modest dresses and attire worn by many of the characters on the shows.Some of MTV's shows have escaped the critical radar, even though the fashions are very similar and show just as much skin. â€Å"Feminine details, lace and embellishment rule the screen this holiday season,† Hacker said. â€Å"Take cues from Addison on ‘Private Practice' or Rachel on ‘Glee' and layer your lace and ruffle-trimmed top under a LC Lauren Conrad motorcycle jacket or cardigan to create a lingerie-inspired look. † However, the main fashion characters on â€Å"Glee† — Ra chel and teacher Emma — are found on the conservative side of the spectrum with their classic, almost retro look.Rachel sports a prep-school inspired look during school scenes with girlie skirts, ruffles and fun, quirky accessories. Emma, the doe-eyed, red-head teacher, wears layers, pencil skirts, cropped cardigans and Mary Jane-inspired chunky heels. It's during the musical acts that the tight, and sometimes revealing, clothes are worn by the characters and critics have questioned the appropriateness given the show airs at 8 p. m. , when the younger generations can still be exposed to the not-so-conservative clothes. Left is Rachel from the famous TV sitcom Glee, Right is Emma from Glee) Although many teens and 20-somethings look to TV and movies for fashion inspiration, Oh-Ranck encourages them to develop their own fashion sense and says it's OK to use these characters as influence and inspiration, but that they should try to find a fashion voice of their own. â€Å"It's great to borrow some of the pieces of these looks,† Oh-Ranck said. â€Å"But adapt it into your own personal style and have fun with fashion. † Top 10 most influential Style and Fashion TV showsPop culture in general has greatly influenced the styles and  fashion  of today. Popular TV shows in particular have helped mould the way fads and  trends  have evolved to what they are today. Below are some of the most influential shows that have set the tone for what’s in and what’s out in the fashion world. The Fashion Show This show offers viewers a chance to look into what will soon be hitting the runways from the hottest new designers. It incorporates the most popular up-and-coming designers and some friendly competition. Trends are born on every episode. Project RunwayOne of the pioneers in reality fashion is Project Runway with its iconic Tim Gunn and the ever-popular Heidi Klum. This show takes designers for a whorl wind adventure through the trials and tribulations of making it in the fashion industry. The audience gets to see first-hand where  style  comes from. What Not To Wear This series is a raw, in your face tour through what not to wear. Participant’s closets are stripped down to bare hangers and empty shelves and are forced to start with the basics with fashion experts coaching them the entire way. Informative and entertaining, this show gives you your ashion medicine for the day. Gossip Girl This hot and steamy series takes a look at the life and styles of affluent young people in New  York City. Aside from the drama and betrayal, this show exhibits the lattest styles directly from Fifth Ave. Keeping Up With The Kardashians The Kardashian clan has made a spectacle of themselves in many ways but fashion is a subject where they have excelled. The women of this show are decked out in the hottest trends from noon to night and spare no expense at parading around with their immaculate taste for fashion on perm anent display.The Real Housewives Series Through the many series, the styles were as outlandish as the cat fights. Straight from the styles of the rich and wanna-be famous, the woman of all the seasons of The Real Housewives franchise showed viewers how to dress in style yet act like a bull in a china shop. America’s Next Top Model Although this series’ main focus is the journey of aspiring models, the fashion trends shown come in a close second. As they worked with the hottest designers on the market, these young woman flaunt fashions unlike anything you see window-shopping. Sex and The CityPerhaps the most iconic fashion show of its time, Sex and The City paved the way for all trendy shows to come. With its varying styles amongst the women, this show presented New York trends in a way that felt as if we could all reach them one day. Fashion Star With a new spin on the traditional reality fashion show; this series gives designers the opportunity to showcase their line s for actual buyers from some of the biggest retails in the market. Fashion star gives viewers the ability to view what will be hot and what stores they can find their favourite styles at.

All Literature Is Protest Essay

â€Å"All literature is protest. You can’t name a single literary work that isn’t protest† was a quote said by Richard Wright. My interpretation of this quote is that through all of literature, there is protest. There is protest from the protagonists and even the antagonists. I agree with this quote because in every piece of literature there is a conflict that one faces, and characters show their dislike towards something in different forms of protest. This quote is proven to be true in â€Å"Screeno† and â€Å"In Dreams Begin Responsibilities†, both of which are short stories written by Delmore Schwartz. One way that this quote is portrayed is by using symbolism. In the short story â€Å"Screeno†, written by Delmore Schwartz, Cornelius Schmidt goes to a theatre to play the Lotto, and wins $425. However, as the manager is shuffling and counting the money, another voice from the audience yells â€Å"SCREENO!†, showing that he won the lottery as well. An old man walked down to the stage, and even though he legitimately won, the assistant manager tried talking him into believing that the number â€Å"1† on his card was actually a misprint, and read the number â€Å"7†. Great symbolism is shown here- the assistant manager and the people working at the theatre symbolize a corrupt government. The assistant manager said â€Å"’I know it is a 7.’† (page 196), showing that he was so sure of that because the cards have been prepared in advance to remove the possibility of two winners of the jackpot. This corrupt government tried to trick the old man into thinking it wasn’t a 1 on his lottery card, even though he actually did win the money. The people in the theatre symbolize a jury, and they decided to go on with the game show, without being bothered by the old man- â€Å"But the audience had decided once and for all† (pg 199). Since at the end of the story Cornelius Schmidt gives all of his money to the old man, he is a symbol of justice. The old man was trying to protest against this Lotto case, because he knew it was unfair, so he was the victim of the corrupt government. Another way this quote is shown is through conflict. The old man and Cornelius are both having a conflict of Man vs. Society, which is when the values and customs  by which everyone else lives are being challenged. Cornelius and the old man are both protesting against the assistant manager, because he was saying the old man had a misprint on his Lotto card. Cornelius wants the assistant manager to give the old guy his money so he could just leave and not worry about him anymore. However, Cornelius saw that the old man wasn’t giving up, and neither was the assistant manager, which led to a conflict of Man vs. Self. This is an internal conflict, which Cornelius then â€Å"consider[ed] matters with himself again and came to a decision† (pg 200) to give the old man all of his jackpot money. Another way this quote is portrayed is by point of view. The point if view in this story was written is 3rd person objective, which is when the narrator is an outsider who reports on what he/she sees and heard. The narrator tells us what is happening, but he can’t tell us the thoughts of other characters in the scene. The narrator lets the readers be part of the story too, and be a jury, just like the people in the theatre. We could ‘judge’ the assistant manager, the old man, and Cornelius as much as we wanted to. Setting also lures the readers into being a part of the audience and judging the audience that are in the theatre because in a theater, people observe the events on stage and judge them how they want to. Since 3rd person subjective is just like â€Å"Tell it how you see ità ¢â‚¬ , this protest is real and thus supports the quote. Another way this quote is portrayed is in the short story â€Å"In Dreams Begin Responsibilities†, also written by Delmore Schwartz. The speaker in this story has a conflict of Man vs. Man, which involves a struggle, (mental or physical) between two characters in the story. The speaker doesn’t want to grow up to be like his father and make the same mistakes he has. His father put too much value in money. â€Å"My father tells my mother how much money he has made in the passed week† (page 4) shows readers that his father made his finance public, which wasn’t necessary. The author also writes that the amount of money had â€Å"been exaggerated†. The father also seems pessimistic on page 4, when he makes an announcement to the mother that ‘you have to die sooner or later anyway†. If the couple is on a date, the father shouldn’t be talking about things like them dying. This also leads to a conflict of Man vs. Self when the speaker wan ts to change how he will grow up; not to be like his parents. â€Å"Only remorse, hatred, scandal and two children whose  characters are monstrous!† show that the speaker thinks his own qualities are ‘monstrous’, and he thinks about changing them so he won’t be like his father. This quote is also supported through imagery in the story. The speaker’s parents were on a date, and while passing a fortune teller’s booth, the mother wanted to go in. The father did not want to do, and they â€Å"begin to argue about it† (pg 8). He was about to walk off and leave the mother there, which is not something a man should do when on a date with someone he is about to get married to. The father then â€Å"lets go of my mother’s arm and strides out† and the mother is â€Å"stunned† that he did such a thing. She is also â€Å"near to tears†, but she â€Å"refuses to budge†, which is an image of protest. This shows that she will not leave until they have gone to the fortune teller. Another way this quote is supported is through characterization. The speaker has really low self esteem and he doesn’t want to become like his parents. While he is watching the movie about his parents before marriage, he protests by screaming at the screen. At one point the speaker got out of his seat and shouted â€Å"Don’t do it! It’s not too late to change your minds, both of you.† (pg 6), hoping his parents would end up not getting married and having kids with â€Å"monstrous† qualities (him). He doesn’t have any pride, because he feels that his parents have made many mistakes in their relationship. He protests throughout the whole movie, trying to stop his parents from getting married, even though he knows it has already happened. At one point he even had an usher grab his arm and tell him â€Å"You can’t carry on like this, it is not right, you will find that out soon enough, everything you do matters too much† (page 9). However, it did not matter anymore, for the speaker had already woken up from his dream into the morning of his 21st birthday; in dreams begins responsibilities. â€Å"All literature is protest. You can’t name a single literary work that isn’t protest† is a very important quote said by Richard Wright. The short stories â€Å"Screeno† and â€Å"In Dreams Begin Responsibilities† support this quote and prove it to be true. Several literary elements were used in order to show this including symbolism, imagery, characterization, conflict, and point of view.

Issues on Slavery representation and taxation essays

Issues on Slavery representation and taxation essays First the delegates argued over representation. James Madison offfered the new Jersey plan which stated that there would be one house of congress called the house of senate which would allow one vote per state. The large states didn't like this because they were bigger and demanded more representation. So William Patterson offered the Virginia Plan which stated that there would be one house of congress and it would be called the house of represenatives which would be determined the number of delegates in it from each state based on population. Finally the great compromise was offered which put the virginia and the new jersey plans together. It stated that there would be two houses of congress the hous of senate and the house of the represenatives. Next the delegates argued over slavery. the southern states wanted their slaves to count for their population, so they would have larger representation in the house of represenatives. Well the North wouldn't stand for this, they didn't want the slaves to be counted so that they could have larger representation in the house of represenatives. Finally a decision was made called the Three-Fifths Compromise. It stated that for every five slaves, three would be counted for representation. Lastly the delegates argurued over taxation. The North wanted the slaves to be counted for taxes since they counted for population. The South didn't like this, because they wanted the slaves to count as population but not count for taxes. So the delegates decided to also use the Three-Fifths compromise on the slaves for taxes. ...

Washington Naval Disarmament Treaty

Washington Naval Disarmament Treaty The Washington Naval Conference Following the end of World War I, the United States, Great Britain, and Japan all commenced large-scale programs of capital ship construction. In the United States, this took the form of five new battleships and four battlecruisers, while across the Atlantic the Royal Navy was preparing to build its series of G3 Battlecruisers and N3 Battleships. For the Japanese, the postwar naval construction began with a program calling for eight new battleships and eight new battlecruisers. This building spree led to concern that a new naval arms race, similar to the pre-war Anglo-German competition, was about to begin. Seeking to prevent this, President Warren G. Harding called the Washington Naval Conference in late 1921, with the goal of establishing limits on warship construction and tonnage. Convening on November 12, 1921, under the auspices of the League of Nations, the delegates met at Memorial Continental Hall in Washington DC. Attended by nine countries with concerns in the Pacific, the principal players included the United States, Great Britain, Japan, France, and Italy. Leading the American delegation was Secretary of State Charles Evan Hughes who sought to limit Japanese expansionism in the Pacific. For the British, the conference offered an opportunity to avoid an arms race with the US as well as an opportunity to achieve stability in the Pacific which would provide protection to Hong Kong, Singapore, Australia, and New Zealand. Arriving in Washington, the Japanese possessed a clear agenda that included a naval treaty and recognition of their interests in Manchuria and Mongolia. Both nations were concerned about the power of American shipyards to out-produce them if an arms race were to occur. As the negotiations commenced, Hughes was aided by intelligence provided by Herbert Yardleys Black Chamber. Operated cooperatively by the State Department and US Army, Yardleys office was tasked with intercepting and decrypting communications between the delegations and their home governments. Particular progress was made breaking Japanese codes and reading their traffic. The intelligence received from this source permitted Hughes to negotiate the most favorable deal possible with the Japanese. After several weeks of meetings, the worlds first disarmament treaty was signed on February 6, 1922. The Washington Naval Treaty The Washington Naval Treaty set specific tonnage limits on the signees as well as restricted armament size and expansion of naval facilities. The core of the treaty established a tonnage ratio that permitted the following: United States: Capital Ships - 525,000 tons, Aircraft Carriers - 135,000 tonsGreat Britain: Capital Ships - 525,000 tons, Aircraft Carriers - 135,000 tonsJapan: Capital Ships - 315,000 tons, Aircraft Carriers - 81,000 tonsFrance: Capital Ships - 175,000 tons, Aircraft Carriers - 60,000 tonsItaly: Capital Ships - 175,000 tons, Aircraft Carriers - 60,000 tons As part of these restrictions, no single ship was to exceed 35,000 tons or mount larger than 16-inch guns. Aircraft carrier size was capped at 27,000 tons, though two per nation could be as large as 33,000 tons. In regard to onshore facilities, it was agreed that the status quo at the time of the treatys signing would be maintained. This prohibited the further expansion or fortification of naval bases in small island territories and possessions. Expansion on the mainland or large islands (such as Hawaii) was permitted. Since some commissioned warships  exceeded the treaty terms, some exceptions were made for existing tonnage. Under the treaty, older warships could be replaced, however, the new vessels were required to meet the restrictions and all signatories were to be informed of their construction. The 5:5:3:1:1 ratio imposed by the treaty led to friction during negotiations. France, with coasts on the Atlantic and Mediterranean, felt that it should be permitted a larger fleet than Italy. They were finally convinced to agree to the ratio by promises of British support in the Atlantic. Among the main naval powers, the 5:5:3 ratio was badly received by the Japanese who felt they were being slighted by the Western Powers. As the Imperial Japanese Navy was essentially a one-ocean navy, the ratio still gave them a superiority over the US and Royal Navy which had multi-ocean responsibilities. With the treatys implementation, the British were forced to cancel the G3 and N3 programs and the US Navy was required to scrap some of its existing tonnages to meet the tonnage restriction. Two battlecruisers then under construction were converted into the aircraft carriers USS Lexington and USS Saratoga. The treaty effectively stopped battleship construction for several years as the signatories attempted to design ships that were powerful, but yet still met the agreements terms. Also, efforts were made to build large light cruisers that were effectively heavy cruisers or that could be up-converted with bigger guns in wartime. In 1930, the treaty was altered by the London Naval Treaty. This, in turn, was followed by the Second London Naval Treaty in 1936. This last treaty was not signed by Japanese as they had decided to withdraw from the agreement in 1934. The series of treaties begun with the Washington Naval Treaty effectively ceased on September 1, 1939, with the beginning of World War II. While in place, the treaty did somewhat limit capital ship construction, however, the per vessel tonnage limitations were frequently flouted with most signatories either using creative accounting in computing displacement or outright lying about a vessels size. Selected Sources Washington Naval Treaty: TextUS State Department: Washington Naval Conference

A visual aid that illustrates a problem Research Paper

A visual aid that illustrates a problem - Research Paper Example The nature of task is given like booking musicians, choosing venue, promotional activities and ticket booking. The data gives information about the group names and task names. For example, the group name is book musicians while task name is given underneath it. These images makes is to easy to understand the task. The data in the chart are name of thetas, the person performing them and the dates on which they are being done. The name of the task is seen on the task bars and we can see that there are colours on the graphs which mean that is doing it .And the data regarding the date can be seen on the upper portion of the chart in columns. The significance of the chart is that it gives a detail about the tasks and structure about its performance. The tasks can be linked and they can be monitored to understand the progression. The chart defines the actions setting and gives information on the start date and end date and the mode of scheduling. In this way the project completes at an earlier date or on the correct time. The tasks can be edited or ended as and when required. Here we can see many resources and possibilities on specific times. The dependencies of the task can be analysed from the chart. One can calculate the dates and re – calculate it depending on the time and hence time gain can be accomplished. Here the tasks can be completed in a well defined manner and can relate to each other. As and when the bookings are done on the musicians then other affairs can be done. Like the venue setting, promotions and ticket arrangements. Even if any booking is cancelled things can be changed with less difficulty due to the co – ordination of tasking with the help of chart. So here the first task can be finished first and rest in order. There is a clear visual representation of the tasks to be performed which makes things more comprehensible. Girt chart is not a perfect tool for projects as it has its own limitations

A Real Career Opportunity in the Criminal Justice Field Essay

A Real Career Opportunity in the Criminal Justice Field - Essay Example There are, also, practical elements to choosing the field of Crime Scene Investigation. The career offers positive income incentives and there appears to be a bright future for potential job growth. However, to truly understand the field it is important to explore the details of an occupation as a Crime Scene Investigator. There are many responsibilities of a real Crime Scene Investigator and it is not, always, like the ones you have seen on television. They have a very relevant and serious position to hold. They are expected to, generally, be available and on-call at all hours, 24 hours a day, when necessary.(Roberts, 2012) After all, crime scenes do not necessarily occur between the normal business hours of a typical workday. They must aid detectives in securing the evidence from contamination, reconstructing events, gathering evidence, photographs, and making certain that the evidence collected is sent to the correct locations for examination and analysis. A Crime Scene Investigator is, also, required to have strong communication skills, ability to remain composed, and a heightened sense of organization. They are, on occasion, asked to testify in court should the cases they are involved with going to trial.("CSI career and," 2012) Becoming a Crime Scene Investigator requires a background in criminal justice is important and further education. However, finding the training needed is available at a large number of schools, as the popularity of the field increased over the last decade. A Bachelors Degree is attainable and with so much potential growth the education is abundantly worthwhile. Â  

Religion essay Example | Topics and Well Written Essays - 250 words

Religion - Essay Example It is illustrated in their teachings that giving up worldly desires would result in eternal peace and harmony resulting in alleviation of the soul. For Shinto, Confucianism and Taoism, HARMONY AND SUPREMACY, act as the fundamental foundations of their beliefs. All three religions believe that world/ nature is supposed to follow a rhythmic cycle which brings harmony into lives on earth. It is the digression from this cycle which results in emergence of evil and good. Furthermore, they also recognize the presence of a supreme power that can be a God, Gods (as per various sects) or rulers of the land who are bestowed with powers to bring harmony and peace on their lands. Islam, Christianity and Judaism are mainly recognized by MONOTHEISM and PHROPHECY. Presence of one God is the fundamental belief of these religions which makes them highly distinctive than other religions. However, Jews have THEIR own ONE GOD, Christians believe that Jesus was the God on earth walking as a human but Islam believes that God relates to everyone irrespective of who he is and treats everyone equally but judge them on the basis of their actions. All three religions have figures that were prophets of their times i.e. Judaism had Noah and Moses, Christianity had Jesus and Islam recognizes Muhammad. Where Islam is the last religion acknowledging monotheism, it also recognizes prophets of the other two religions. Other than holy books, lives of these prophets also act as the guidelines which the followers of these religions are expected to follow. Careful analysis of these religions would reveal that all of them support the tolerance and respect for other individuals. This is where the concept of respect for life and its forms (human, plants and animals) and a clear distinction between good and evil emerges. All of them support the notion that every evil or bad deed meets punishment at the end. If these concepts are

Market Analysis On Jewellery In India

Market Analysis On Jewellery In India 1.0 Introduction Marketing communication plays a vital role while launching a new brand or product in todays cut-throat market. It is a form of persuasion which plays the role to understand the communicators purpose (ethos) and the communication process (pathos) thus in having an influencing effect with the customer(logos) This document describes in-depth the process involved to launch a new brand of jewellery called Cadbury Gems Limited in the Indian market as well as the UK market. 2.0 Cadbury Gem Analysis Cadbury Gem has product line only in the jewellery in gold, platinum, colored gems and diamond. By 2015, its main focus will be on corporate social responsibility while operating any process. It has plans of launching Teenager Collection of white jewellery by 2014. Their main competitors are Tanishq and Gili. 3.0 Market Analysis on Jewellery in India The Indian jewellery market is large and consist of unbranded where branded jewellery accounts only for less than 2% per year and 300,000 consists of unorganized one. The dominant players in the field of jewellery manufacturing are Italy, Hong Kong, China, Thailand, United States. Leading player in the Indian jewellery are Gili part of the Gitanjali Gems Limited and Tansihq, Reliance Jewel, Joyalukkas. 4.0 About Cadbury Gems The Cadbury Gems Limited will cater the primary target women and secondary target men in the age group of 25-40 years in the domestic market and the international market. It will provide a differential advantage by providing Personalized Service for loyal customer in terms of design and patterns and expert advice on wedding jewellery in the UK market. 5.0 PEST Analysis Political The Indian Government has taken up measures to lower import duty of platinum and gems ,colored stones are exempted from tax .There are plans of Indian Government to establish Diamond Bourses. Economic Due to the global economic recession, Indias gems and jewellery export and import also got affected it.The dynamic change in the exchange rates of pounds and INR affects the domestic as well as international market .It affected the GDP of Indian economy and thus lessen the consumer expenditure too affecting the sales. Socio-Cultural The socio and cultural plays a huge role in the Jewellery market of India as jewellery is considered to be a tradition from ancestral time and it is a necessity in many of its cultural occasion . Technological India has become the leading manufacturer in terms of jewellery because of its advanced technology and according to GPEC there is a rise of 18% to 407.36 lakh carats for cut and polished diamond. 6.0 Competitor Analysis 6.0.1 About Tanishq Tanishq is one of the pioneers in branded jewellery and largest jewellery brand in India founded in 1995 AT Hosur, Tamil Nadu. It is a part of Titan Industry-group endorsed by the Tata Group. It has 118 stores in 76 major cities of India and has a market share of 50% in branded jewellery. Tanishq product lines consist of the following: Tanishq Diamonds Tanishq Gold Tanishq Platinum 6.0.2 Segmentation Tanishq has segmented its consumer based on the three types. They are segmented as follows: Behavioral Tanishq exemplifies behavioral segmentation as it portrays purchase occasion based on festival like diwali, akshaya, tritiya, karva chauth. It also segment its jewellery as everyday wear, special occasion wear and wedding wear like Lightweight Colours an everyday wear, Enamel and Diamonds Psychographic and Profile It also shows profile and lifestyle segmentation as it segments its jewellery called Collection G called nine-to-five jewellery. It also has collection called All Day Diamonds which are affordable and can be worn throughout the day 24 *7. It also tries to capture the different designs in new region like Bengali design in Delhi, Kerala style in Tamil Nadu etc 6.0.3 Targeting Differentiated: Different marketing mix are applied for each segment. Customized: Different marketing mix are applied for each customer. Differentiated marketing and customized marketing strategies are used. Its design was created for niche market for elite Indians but then concentrated on mass marketing. It targets women who are modern yet grounded and men who are above 25 years. 6.0.4 Positioning Uses product repositioning and act as a brand for elite people in India of international brand but then re-positioned in the market as Jewellery for adornment. Tanishq has come up with Aamra mix of western and traditional .It position the brand which provides trust and guaranteed purity. 6.0.5 Communication Strategies Tanishq Pull Strategy Advertising To create brand equity it uses the approach of 360 degree. They focus on celebrity endorsement as people in India are highly obsessed with the celebrity and create a huge impact and associate with events like marriage , diwali,raksha bandhan. Print advertisement Tanishq target the leading woman magazine like Femina, Filmfare which are very popular in India and other leading newspaper like The Times of India and such advertisement are frequent during occasions and it is quite seasonal. Tanishq Push Strategy Sales promotion and associating with Events Tanishq has a tie-up with Bollywood movie like Paheli. Promotion like Free Gold Coin Campaign, then Freeze Your Gold Price during the festival of Dhanteras are used. Public Relation Recently they have organized Diamonds of Class which target woman who are bold and the beautiful where Tanishq diamond complementing her lifestyle. Direct marketing Internet Sales and catalogues are used. Offers and Discount It offers and discount in festive occasion like Diwali, Mothers Day, Valentine Day, Environment Day and also target specific segment of working woman by coming up with the collection called Tanishq Collection-G .It also organizes joint promotion with LOreal and Wills Lifestyle. 6.1.1 About Gili Gili is a part of the Gitanjali Gems Limited (GGL).Gili is founded in 1994 and it is symbolizes youth, love and emotions has its headquarter is based at Mumbai. It is known for producing a heart-shaped diamond of 0.03 carat and 25 patented patterns. It has 3000 retail outlet in India and contributes a share of 40% in an organized jewellery market. It has a market share of 8.3%. Gili has collection of Work Valentine Traditional Teens Mens Collection Mangalsutra 6.2.2 Segmentation Gili segment based on the following: Behavioral Gili has segmented based on purchase occasion like Valentine, wedding, birthday, anniversary and has Valentine ,Mangalsutra,Traditional collections. Profile and Lifestyle Gili again has work collection .They have the Men collection and have jewellery based on the income like segmenting the jewellery with price. 6.2.3 Targeting Gili follows the differentiated and mass marketing. It creates a sense of high-quality studded diamond of contemporary design. They have the collection for working woman in particular. They have targeted even the men with Mens collection.They target in the age group of 15-30 years of age. 6.2.3 Positioning Image repositioning its brand as a brand which represents trust by adhering to authentic certification, quality and reliable by keeping standard practices .It creates a differential advantage by positioning as a brand that created the first 0.03 karat heart-shaped diamond the smallest in the world. 6.2.4Communication Strategies Gili Pull Strategy Advertising Bipashu Basu is the brand ambassador and endorses the products by associating it with events like Valentine day. Print Advertising in leading newspaper like The Telegraph, Times of India and advertising in leading magazine like Filmfare. Gili Push Strategy Events Indians are fascinated by the celebrities so they organized star visits and sponsoring films like in Vivaah,Krissh .They also sponsored the Lakme Fashion Week and Femina Miss India Contest. Joint- Promotion It is done through retailer like Shoppers Stop. Direct-mailers and catalogue They employ this strategy and received a huge feedback and have increased the sales enormously. 7.0 Launch of Cadbury Gem in India 7.0.1 Communication Objectives To generate brand awareness of 60% of Cadbury Gem to both men and women who are in the age group of 25-40 by March 2012. To create a brand image that can be trusted and caters Personalized Service in terms of design. To change peoples attitude that jewellery can also be worn by men often. 7.0.2 Communication Strategy Pull strategy will be used to create awareness. To create brand image of trust which caters Personalized Service profile strategy will be used. Communication appeal will be more of emotional like the experience associate with the festive season and events and the benefits and a bit of rational like the price and the quality it will offer. The perceived risk will be financial risk. 7.0.3 Segmentation Cadbury Gems will segment based on Behavioral It will be based on purchase occasion, purchase behavior, usage segmentation. Purchase occasion As done by the contemporary, it will make use of occasions like Wedding Anniversary, Birthdays and important Indian festival like Raksha Bandhan,Holi. It will create collection such as Festive Collection suitable for any festival and All in One Occasions collection. Purchase behavior It will target the innovators who are ready to take risk in buying the product as soon as the launch is done. Usage segmentation: It will target heavy as well as light user i.e women who are already using and men who just contribute 20% of the jewellery purchase. Belief and Values It will target men and women who believe in living and celebrating life. Psychographic It will used lifestyle and personality segmentation. Lifestyle It will target women who are sophisticated as well as ordinary women of simple lifestyle. For men, it will target metrosexual men and has collection called Exclusive for Men. Personality It will aim at people who are innovators who accepts the new product soon and who are expressive where Cadbury Gems portrays who they are. It will have collection called Itz Me. Profile: It will use age as criteria to segment. Age It will target men and women who are in the age group of 25-40. 7.0.4 Targeting It will use differentiated and customized marketing. It will design its jewellery for men and women in the age group of 25-40 years with specified design of their choice. The customer can come up with its pattern and specification of their choice and it will take minimum lead days of 10 days to deliver to their customer. 7.0.5 Positioning: Perceptual Map: High Price Tanishq Gitanjali Gems Limited Reliance Jewellery Wide Product Range Cadbury Gem Narrow Product Range Joyallukas Low Price Fig: Perpetual Map It will use tangible repositioning for the mens collection as it will focus on mens section by creating Exclusive for Men Collection. For the womens section it will use product repositioning by introducing Itz Me collection, All in One Occasions, Festive Collection. Differential advantage will be achieved by positioning as a trusted brand which provides Personalized Services employing designers who can give feedbacks about the design the customer comes up and suggest expert ideas to the customer effectively and efficiently. 7.0.6 Message The aim of the campaign is to create brand awareness among the women who are the primary target and also the secondary target men both in the age group of 25-40 years and also to create an impact as a brand that cater the customers needs by giving Personalized Service to those customer who are loyal to Cadbury Gems. 7.0.7 Launch Date The advertising campaign will run throughout the year starting from April 2011 till the end of March 2012 giving main focus during the festive season like November, December as these are the season where major festivals occur in India. It is expected to launch its product in April 2012. 7.0.8 Budget  £20 million will be allocated as people are not aware of the products therefore huge amount needs to be invested in campaigning and advertising. 8.0 Integrated Communication Plan Integrated Communication plan plays an important role to pass the same message to the targeted audience in a consistent way so that they are not confuse, mislead if it employs different communication channel without integrating . It will used both above the line and below the line strategy and profile too. 8.0.1 Above the line Advertising on TV Advertisement will be put on popular channel like Sony ,Star Plus, Zee TV,C olors where popular soaps and serial are transmitted. Justification Impact large audience in a short span of time and helps to increase word of mouth. Short lead time Target the women of age 25-40 and put the ads in between popular soap and serials likeUttaran,Jyoti,Balika Vadhu. Frequency of the Ad will be like 7-8 times in the channels mentioned above. Magazines and Newspaper Advertisement will be placed on leading magazine like Woman Era, Outook, Readers Digest and on leading newspaper like The Hindu,The Economic Times as these are the magazines read by corporate men and women. Justification The ad will remain as long as the magazine and newspaper are kept. Target both the men and women through this channel of communication Credibility of the information is high. Metrosexual men and corporate consumer youth will be targeted easily. FM Radio Short Ad with be played in major FM station like Radio City and Radio Mirchi and Meow. Justification Low cost. Can reach large consumers faster with short lead time and Ad will be placed more around 9-11 A.M and 5-7 P.M the working hours of most of the company and timing for college goers too. Medium to high salaried people, youth who are fashion conscious of both the sexes will be reached easier. Billboards 15 X20 billboards will be placed especially near the mall, cinema -theatre, plazas and area where colleges and companies are more. Justification Comparatively involves lower cost and frequency of exposure is high. Information and persuasion can be done effectively and efficiently leading to brand awareness. 8.0.2 Below the line Direct Marketing Mails will be sent to such customer about the designs and new collection. It will target the loyal and frequent buyer of Cadbury Gem by giving loyalty card and points to those regular buyer. Customer which exceeds 1000 points will be given free Personalized Service giving expert expert advice to the design the customer has come up. Justification It will give good return of investment of if clear database is maintained about the customer. After achieving the brand awareness of 60%, direct marketing can be used to create profile strategy projecting as a brand of trust and customer oriented. Sponsorship and Exhibition It will sponsor and associate with Bollywood Movies to showcase its collection. It will also sponsor the major ramp shows held Lakme Fashion Week and events like Femina Miss India Contest, Zee Cinema Awards and organize exhibition where popular male celebrity John Abraham will be the brand ambassador Justification Helps in rectifying the customer perception and beliefs. To attract new customer and attain new customer. Chances of face-face meeting with the potential customer thus enhancing relationship building. E-media It will make use of the social networking sites like Facebook,Twitter and Orkut which are quite popular to promote their products. Justification Relatively cost-effective. Information can be spreaded like wildfire thus increasing word of mouth. 9.0 Launch of Cadbury Gem in the UK Market 9.0.1 Communication Objective To create an awareness of 5% among the non-resident Indian in the UK market by March 2012. 9.0.2 Communication Strategy To create an awareness of 5% among the non-resident Indian in the UK market by using both push and pull strategy. 9.0.3 Segmentation Cadbury Gems will segment based on behavioral,psychographic,lifestyle and personality as done in the domestic market. It will adopt the same strategy. 9.0.4 Targeting The strategy of targeting remains the same as in the domestic market i.e differentiated and customized. 9.0.5 Positioning Intangible positioning will be used for the men by introducing Western Mens Collection. Product positioning will be used for women and it will introduce Elegant Collection and will position as a brand that provides special attention on design and pattern on occasion of the wedding. 9.0.6 Message Its aim is to create awareness in the same sector and also to create a brand image which provides special assistance for wedding jewellery by introducing its Sophisticated Jewellery for Wedding with expert advice on design and patterns. 9.0.7 Budget Only  £10 million will be invested in campaigning and advertising. 9.0.8 Above the line It will use advertising on TV on the same channels as in domestic market ,advertisement will be displayed on magazine like Marie Claire,Vogue and Cosmopolitan exclusively. Justification NRI in UK invest their time and money on such hi-fi magazine and moreover they find the information credible. 9.0.9 Below the line It will use public relation like exhibition, sales promotion and e-media. Exhibition The exhibition will be especially for the NRI like Sophisticated Jewellery for Wedding with expert advice on design and patterns, Western Mens Collection for men and Elegant Collection for women and letting the celebrity like the former Miss World 1995 Aishwarya Rai Bachchan the brand ambassador of Cadbury Gem in such exhibition as glamour and glitz business impacts NRI in a huge way. Justification Creates awareness more as compared to other form of media. It gives a direct feedback from potential customer, face to face communication and it is an ideal way to attract new customer when new products are launched. Sales Promotion: Offer like free accessories i.e ray-ban sun glasses, branded make-up kit and discount of 20% will be given to customer who buys  £420 of jewellery. Justification It will attract the new customer and may boost up the sales when the product is too new in the market. E-media : It will make use of the social networking sites like Facebook,Twitter only as Orkut is not in use by the NRI. The reason for using this is that majority of the NRI are computer savvy.. 9.0.10 Cultural Influences for UK launch A niche market will be used to target the non-resident Indian (NRI) and there will not be huge impact of cultural influence but in terms of jewellery design it should be more sophisticated and elegant and a mixture of Indo-Western. 9.0.11 Assessing Advertsing Effectiveness Pre-testing Focus group and concept testing can be used before the launch. Post-testing Enquiry test, feedback, surveys can be used to test the recognition and recall test. This will give an idea whether the customer has accepted the product or not, if yes how much, if not where it has to give focus. 11.0 Conclusion Cadbury Gem jewellery will be launched in both the domestic i.e India and international market i.e UK keeping into consideration the various strategy and tactics that needs to be considered while launching in different market. 20million INR will be spent in the domestic market in advertising as it is competing with already established jewellery brand Tanishq and Gili. It will allocate only  £10million INR for the international market as the objective is to create awareness of only 5%. 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